Be Bold Bra Athleta

When Athleta reached out to me to be a part of their Power of She campaign, I was tired. If you’ve been following my Instagram you might know that I’ve been feeling overwhelmed lately. Suddenly this parenting challenge got kicked up a couple of levels from intermediate to advanced and then to expert over the course of the past three or four weeks. Finn is about to start kindergarten and is on summer break until September. Jules just started walking and climbing and he’s strong, so he needs constant attention. And Bennett just turned three and has a few hundred new questions every day that need answers, like super urgently.

The Power of She campaign’s message really hit a chord with me. The Athleta community is all about giving yourself  ‘permission to pause’  and finding empowerment in community and self care. If I’ve learned anything over the past five years of motherhood it’s that I need to look after myself if I want to give my family the best of me. That means keeping my health in check, staying fit and having the energy to be 100% present for them.

I’m making space to pay attention to my physical needs and to reconnect with my emotional needs. It might mean taking ten minutes in the morning to do some breathing and stretching or taking a yoga class or getting a massage on the weekend. I’m doing it for the kids. I’m doing it so that I can be nice to people.

Athleta’s high-quality performance workout gear is perfect for every day wear around here. I’ve been wearing Athleta yoga gear to run errands and chase the boys around.

The Be Bold Sports Bra is my favorite sports bra ever. It has an amazing shape and is designed to eradicate uni-boob, the very reason I never wear sports bras.

I’ve been living in these Chaturanga yoga pants. They’re everything I want in a yoga pant. They are a high-rise fit so they save me from my muffin top. They’re durable and feel secure but they’re also super light weight so I can run in summer without feeling like I’m wearing flannel pajamas.

Tomorrow I’m writing down all the things I’m going to do in the name of self care. Do you find it hard to give yourself permission to pause? What do you do to take care of yourself? I’d love to share some of your thoughts in my post.

In the meantime – Namaste XO


*  In partnership with Athleta – empowering women to be the best version of themselves.

By | 2018-01-10T11:28:44-04:00 August 8th, 2017|BLOG|9 Comments


  1. Danielle November 2, 2017 at 8:05 am - Reply

    Oh Helen, that all sounds like a lot. I agree and can acknowledge the power of self-care in the form of yoga or exercise, but I also understand just how challenging it is to make time (and allowances) for that despite knowing to do so. I’m thinking of you now and hoping that each of the struggles you mention here have long been ironed out.

    • Helen November 2, 2017 at 9:50 pm - Reply

      Thanks Danielle! (Also really good to see you here!) I’m definitely still overwhelmed for at least part of every day. But for a small part of every day I feel completely on top of things. Looking forward to reading Of The Woods Blog. XOXO

  2. Amanda August 18, 2017 at 11:32 pm - Reply

    Yes, it’s nice to see you. You sure look good, there.

  3. Susan Page-Thompson August 12, 2017 at 12:42 pm - Reply

    Helen you look amazing in the Athleta work out clothing.

    • Helen August 12, 2017 at 8:06 pm - Reply

      Thanks sweet lady X

  4. Mere Batt August 12, 2017 at 3:58 am - Reply

    We all need some of that self care. Looking forward to reading about it.

    • Helen August 12, 2017 at 8:00 am - Reply

      Absolutely! X

  5. Fleur Fleur August 9, 2017 at 10:43 am - Reply

    So glad you decided to let someone else get behind the camera for once. 😉 XO

    • Helen August 10, 2017 at 7:21 am - Reply


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